When a customer replies STOP

1 min read

Summary

Customers can stop automatic messages by replying STOP and turn them back on with START.

If a customer's whole message is STOP, or the same in their language (for example "message band karo"), they stop getting automatic messages and are told how to undo it.
Replying START turns automatic messages back on.
The chat shows an Opted out chip. You can still reply to them yourself while the 24-hour window is open.
Templates are never sent to a customer who opted out.

Send a template from a chat

Reach a customer after the 24-hour window has closed with an approved WhatsApp template.

The 24-hour reply window

WhatsApp only lets businesses send normal messages within 24 hours of the customer's last message.

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